The Importance of Good Customer Service

Posted on Monday, April 04, 2016 12:58 PM


The Importance of Good Customer Service

The Importance of Customer Service OlsonRug.comI just read an interesting study regarding the shopping preferences of today’s consumers. When asked about their buying decisions, 64% of the consumers polled said that the customer experience was more important than even price in making their purchase choice.

Hmm. Seems like a no-brainer: Offer your customers a great shopping experience and they will likely purchase your product. But you would be surprised at just how many flooring retailers fall short when it comes to providing good customer service. I know, because I hear stories all the time from customers who have “shopped around” for flooring and ultimately ended up making their purchase at Olson Rug.

So what exactly sets us apart?

No high-pressure sales

We’ve all had the unpleasant experience of walking into a store and being greeted by a high-pressure salesman. They come on way too strong and when they determine that you are not going to buy from them drop you like a hot potato. At Olson Rug, we understand that flooring is a big investment – and one that you will live with for many years. We never want you to feel rushed in making your purchase decision. In fact, we encourage you to browse our store, ask us questions, and ultimately, take home any samples that you think may fit your home or office. At Olson there is never a request for a deposit for you to use our samples.

We’re here to help

One of the biggest complaints we hear from customers who have visited the big box stores in their search for new flooring is that there’s often no one around to help them. While it’s important to be able to browse a store without feeling pressure, it’s equally important to have someone there when you need some help. When you visit any of our many Chicago-area locations you’ll always be greeted by a knowledgeable flooring professional who is ready to show you around and answer any of your flooring questions.

We’ll never “yes you to death”

Shopping for new flooring can be a bit confusing, to say the least. With so many flooring options, different brands, quality levels, and prices, it’s hard to know what type of flooring will work best in your particular situation. That’s where our many decades of experience in the flooring business comes into play. We know our products and how well each will perform under certain conditions. So while some stores will gladly sell you anything your heart desires if we think the product you’re choosing might not be the best fit for your needs, we’ll tell you. We’ll always offer you options that may work better.

No “hidden” costs

Some stores like to focus primarily on the cost of flooring material alone. At Olson Rug we prefer to give you the full picture. This includes the cost of additional materials (if needed) such as trims, risers for entryway transitions, subfloors, haulaway, door trimming, etc. During our free in-home visit one of our expert sales associates or installers (depending on the situation) will visit your home or office to measure your space and tell you exactly what is needed for your total installation. Our price quotes reflect the true final cost for getting your floors done.

Expert installations and maintenance advice

As a local specialty flooring store we have formed many longstanding relationships with area contractors who are experts in flooring installations. This allows us to confidently stand behind your flooring installation, guaranteeing your complete satisfaction.

Aside from proper installation a major factor in a floor’s wear life is its ongoing maintenance. That’s why we take the time to explain the proper maintenance of your new flooring. And should you have any questions, we will be here to answer them – long after your installation is complete.

Stop in and see the difference OlsonRug.comCome see for yourself

Stop by any of our Chicago-area showrooms to experience great customer service for yourself.

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It’s the Most Wonderful Time of the Year . . . For Great Deals on Carpet

Posted on Wednesday, March 02, 2016 9:11 AM


Shaw Floors' Luxe carpet in the color Camel.Did you know that the start of the New Year can be one of the best times to find great deals on new carpet for your home or office? With new 2016 styles coming into our nine Chicago-area Olson Rug showrooms, we need to make room. And the best way to do that is by drastically discounting prices on our current overstocks. 

If you check out our Carpet Closeouts page, you’ll find a sampling of these incredible discounts – we’re offering some carpets at as much as $2 per square foot off the original price. While many of these carpets are overstocks or roll ends, offered in sizes ranging from 12’x11’ to as large as 12’x89’, you can be assured that they are all premium, first-quality carpets backed by the full manufacturer’s warranties. Our closeout selection includes a full range of colors, textures, and styles from many of the industry’s top brand names. Some popular sellers from 2015 include Mohawk’s highly durable Organic Luxury collection, which is part of Mohawk’s SmartStrand Forever Clean line of carpets – one of the strongest, easiest-to-clean carpets available. We also have some beautiful textured styles, including Shaw’s signature Cashmere collection, available in popular colors that are sure to match most any decor. 

Mohawk Flooring's Organic Luxury carpet in the color Buckskin.In addition to our incredible carpet closeout prices, Olson Rug is also offering some great deals on carpet installation. Purchase any installed carpet priced at $2.99 or more, and we’ll include a free carpet cushion upgrade, free take-up of your old carpet, and free haul away. Be sure to ask us for details. It’s just another reason why this is the most wonderful time of the year to purchase your new carpet from Olson Rug. 

Stop by any of our eight Chicago-area stores to check out these tremendous carpet deals. Have a carpet question? Ask our experts.

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Because Life Happens …There’s LifeGuard Carpet from Shaw

Posted on Wednesday, September 23, 2015 11:16 AM


Shaw Carpets Life HappensLife happens – almost when you’re not even looking. Your 4-year-old spills her juice. Your new puppy doesn’t make it to the backyard in time. Oh, no! You just spilled your morning coffee!!

When it comes to selecting carpet for your home, you need a carpet that not only looks good but can also stand up to life’s “little accidents.” That’s why I’m excited to tell you about the newest development in the world of carpet – LifeGuard from Shaw. If you have pets or small children, you’ll definitely want to check out this new carpet technology.

So what exactly is LifeGuard?

LifeGuard is a revolutionary carpet protection system in that it covers the entire product – from the carpet fibers all the way through to the carpet backing.

On the face of the carpet is Shaw’s exclusive R2X stain and soil resistance system. Unlike conventional stain repellents, which protect only the surface of the carpet, R2X provides complete carpet protection – from the top of the yarn to the bottom. In carpets treated with R2X, spills that reach the base of the yarn don't penetrate the fibers. This allows you more time to react when an accident occurs. And even after repeated carpet cleanings, R2X continues to perform.

But with most hard-to-clean stains, the issue isn’t so much in cleaning the carpet. It’s more about the carpet padding below. Once a spill or stain penetrates the carpet padding, cleaning the carpet’s surface may initially remove the stain, but as the carpet dries, moisture from the soaked padding wicks back up into the carpet. And low and behold, the stain reappears – and so do odors, especially if the stain happens to be pet urine. What sets LifeGuard apart from typical stain-resistant carpets is its highly water-resistant backing, which literally provides a barrier that prevents spills from soaking through to the carpet pad and subfloor below. While similar waterproof backings can be found in many commercial-use carpets, LifeGuard is the first carpet to offer this technology for residential use.

Flooring Protection … or Magic?

We all know what a mess coffee can make when spilled on carpet. So what happens when hot coffee is spilled on a LifeGuard carpet? We performed Shaw’s LifeGuard test, and the results were pretty amazing. The spilled coffee quickly balled up on the surface of the LifeGuard carpet. A dry white towel was used to soak up the coffee, after which the carpet was blotted with a wet white towel, and surprisingly, the carpet was clean. There was no lingering coffee smell – and absolutely no coffee went through to the backing!

Come See for Yourself

LifeGuard is not only stain resistant, it’s also available in a number of textures, patterns, and colors to match most any décor. So if you’re shopping for the latest carpet styles but are concerned about potential stains, we’re confident this product will satisfy your needs. Click here to learn more about Shaw’s LifeGuard carpet and see a demonstration of its amazing waterproof protection. Or stop by one of our nine Chicago-area Olson Rug & Flooring showrooms to check it out for yourself.

To learn more see http://www.olsonrug.com/lifehappens

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